With more and more businesses moving onto the web, search engine optimisation or SEO is becoming increasingly important to businesses and web designers. A fantastic site is worth nothing if no one ever sees it. SEO is the art of making your site friendly to search engines like Google and Yahoo to achieve the best ranking for the keywords that your business is targeting.
So, what’s the golden rule to achieving that number one page rank? Well, no one really knows exactly how the search engines rank pages apart from the search engines themselves. What we do know, though, through observation, is what things seem to make a difference and what things did make a difference but nowadays seem not to.
What counts?
The main elements that seem to make the biggest difference are your site’s content, the number of links to your site, and the quality of those links,s.e, do they come from sources that are relevant and rank high themselves, and the readability/structure of your site by the search engines.
Site Content
The content of your site is important because search engines scan it to see which words come up most often. If your target keywords are ‘houses in Cardiff’ and those words are nowhere on your site…guess what… your site isn’t going to rank too well for those words. Try to include your keywords throughout your site. Closer to the top is considered more important than that at the bottom of a page, and using them in headings or in bold helps search engines identify them as important.
Links
Links have become very important in SEO. If you think about it, it makes a lot of sense to count the number of links to your site and analyze where those links come from to discover how high up the rankings a site should come. If a lot of high-ranking sites link to your site, then it probably means that your site is worth looking at, or, from the other point of view, if no one links to you, then it looks like no one thinks your site is worth looking at. So the lesson is… get links to your site, make sure they come from quality, relevant sources. If you’re a house rental company, for example,ple you want links from other house rental companies or trade magazines.
Structure
Structure is also important in SEO. I would recommend close attention to good structure in your HTL, and now, as you really should be using CSS for the design of your site. 101Poundwebsite.com considers these things very important, and all sites created are made in twell-structuredHTML helps search engines to know what’s important in a web page. Text in a heading tag is likely to represent the theme of the content below it. Ann H1 tag is more important tanH2anH2 and so on.
CSS drastically reduces the clutter in the HTML. Design and content are separated,, the search engines don’t have to try to work their way through complicated table tags.
Other Ideas
There are other ways to get visitors to your site; two ways are paid advertising, such as the AdWords programme, and offline advertising.
Google’s AdWords programme allows you to advertise your website on the right-hand sponsored links section on Google’s results pages. Each time someone clicks through to your website, you pay an amount based on a value you have set previously. Listing prices are ordered by how much you are prepared to spend for the client, click, so setting a low click price will save you money in one respect, but you may be so low down the list that no one ever clicks through. Offline advertising is sometimes forgone, but can be a very effective means to drive traffic to your site. Think about your vehicles, letterheads, premises, newsletters, uniforms, etc. Put your website everywhere, and people will come.
As I have said previously, there is no golden formula to achieve that number one rank, but these elements mentioned seem to be important.e The web is full of SEO adadviceI would recommend reading a few articles, and certain themes will emerge.