How Your Booth Can Stand Out In A Trade Show
Trade shows are important in the business world today as a means of getting updated with the latest information, technology, and contacts in a specific industry. Those in the Information Technology and Manufacturing sectors, in particular, will find that trade shows are an easy, one-stop way to stay connected and updated with everything (and indeed everyone!) in their industries. It is also a quick way of networking within the industry as a way to expand the business by finding new partners and clients.
When participating in a trade show, the booth representing the company is vital to its image. A booth that is unimpressive will often hurt the prospective client or partner and will make it more difficult to close the business deal. This is why most companies often go all the way in constructing and decorating their booths.
Trade show exhibits
Trade show exhibits can be moderate to monstrous affairs, depending on the size of the booth and the kind of impression the vendors wish to make on the audience. The 10-foot trade show exhibits are the most commonly used in the trade show arena as they are impressive visual apparatuses without being too overwhelming.
The exhibits often come with a set of lights for graphics, front (and possibly back) graphic panels, and sturdy straps to hold the exhibit in place. These are also conveniently packed with heavy-duty trade show exhibit frames and a high-impact case with wheels for easy mobility.
10′ trade show exhibits are a potential customer’s quick, compact glance into the vendor’s business. With just one look, the customer should be able to gauge the type of services offered and be attracted enough to approach the booth. As such, tradeshow exhibits play an important role in not just portraying the right kind of image for the vendor to potential customers but also to attract new customers who may not have previously considered dealing with the vendor.
Trade Show Truss Systems
One impressive way of constructing a booth is with the trade show truss systems. These are metal-looking rods and poles that can be fixed onto each other to form the basic structure of a trade show booth. With plaster ceilings and walls, and metal floorings of the right measurement, trade show truss systems provide the sturdiness of a real outdoor building structure and the uniqueness of erecting a multilevel trade show exhibit.
Trade show booth trusses are also able to be constructed with relative ease and speed, allowing the vendor to cover more exhibiting ground. Its add-on feature also allows for easy modification of the booth’s original structure at any point in time.
Few Truss Systems
There are a few types of trade show truss systems available for your choosing:
- The traditional truss system is perfect for trade show displays. This system allows vendors to spotlight their products within the booth at strategic placements. The traditional truss system provides mainly square and triangular-shaped booths with overhead steel rods to form the base structure.
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Turnkey truss system
The Turnkey truss system is economical, stylish, and a quick ship solution. These are different from the traditional truss systems in that they are mainly used for putting up impressive backdrops. These can be erected in a straight line, parallel to each other, or in straight waves, depending on the size of the booth available.
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EZ-Steel truss system
The EZ-Steel truss system is another stylish, easy-to-construct trade show truss. These are booth structures that may come with built-in shelves, lots of wall space for beautiful, impressive graphics, lights, counters, and even hidden compartments within the walls – perfect for the booth with severe space constraints.
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Cirrus truss system
The Cirrus truss system is the ultimate in trade show booth displays. It is unique, stylish, and provides large graphic areas to allow maximum visual impact. It even includes specialized lighting and casing for graphics. This system allows the most customization from vendors and is perfect for those who want a lot of freedom to create their own design.
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Tradeshow truss system
Choosing a particular tradeshow truss system to use at a trade fair depends a lot on the type of industry the trade show participant is in. Industries like Information Technology and Telecommunications, for example, rely a lot on product spotlighting, visual appeal, and customer relations. As such, finding a truss system that provides ample space for strategic product display and visual monitors will be important.
Sometimes,a trade show truss is referred to as a convention truss. There is not much difference between the two, except that convention truss systems often provide for more areas of communication and customer relations, while trade show truss focuses more on the exhibits.