eCommerce Marketing Planning: Do it Quick
Here are a few of the more common planning mistakes that most newcomers to e-commerce marketing make.
Over-Planning:
Believe it or not, you actually can take too much time in the planning phase for your e-store. Once you have performed your initial marketing research, have e idea of your numbers and a solid goal, you should move forward and get your store online. Overhead usually isn’t that much for an online store, so get it out there and let the search engines find it. Just be sure you have analytics in place before you launch so that you can measure the impact of all of your future marketing efforts.
Under-Planning:
Ok, so some things can lead to a very bad store launch if not planned out. These would be the three I mentioned above: marketing research, numbers, and a goal. Each of these will provide answers to the following questions:
- Is there a reasonable demand for the products you will carry?
- Where are the best traffic sources? Search Engines? Forums? Blogs?
- Are people buying these products online?
- How stiff is the competition? What are their prices? Can you compete with their price?
- What should your profit margin be?
- What are the possibilities for expansion or cashing out?
Once you have these questions answered, you should know if you have an e-commerce store worth pursuing.